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Living deliberately

The beautiful struggle

I was in the French Alps yesterday and honestly? I’m still processing the full emotional rollercoaster of it.

Skiing, for me, is the perfect contradiction. I love it—and I hate it. Not in an overdramatic way, but in a true, visceral, way.

Let me explain.

The Highs

There’s nothing quite like being in the mountains.

Crisp air in your lungs. Endless, snow-covered slopes wherever you look. The silence you feel when you crest the top of a slope.

And there’s the adrenaline. That buzz you get when you’re pushing speed, balancing on the edge of control. You feel alive.

It’s awe mixed with just enough fear to keep your senses sharp.

But Then, The Lows

There’s the cost. It’s eye-watering. Skiing is still one of the most exclusive, inaccessible holidays out there—and that never sits quite right with me.

Then there’s the faff: the boots that never fit properly, the 10 minutes it takes to layer up, the wet gloves, the lift queues, the physical exhaustion, the constant map-checking.

And, increasingly, there’s the haunting backdrop of climate change.

Patches of brown creeping into the white. Artificial snow cannons propping up what used to fall naturally. Resorts nervously eyeing weather forecasts that no longer follow the rules.

The whole thing feels like a metaphor.

So yes, skiing is breathtaking. But it’s also exhausting, messy, and increasingly unsustainable.

Progress Isn't Easy

As I was sipping my non-alcoholic beer after a 'hard' day on the slopes, I caught myself watching someone skiing down the mountain.

It looked effortless. Fast and easy.

Just a blur against the snow, carving into the slope like they were born to do it.

They looked free.

Having just blundered my way down the same slope, I couldn’t help thinking: how do people get so good at something, which is so damn difficult?

We often admire people the way I admired that skier—at a distance, in motion, looking flawless.

We see the result of something—confidence, skill, leadership, creativity—and assume it came naturally. Effortlessly.

But what we don’t see is the the slog of getting to that point.

The early mornings. The late nights. The mistakes. The sacrifice. The failures. The many, many times it felt pointless. The faff.

You Can Love It and Still Find It Hard

We’re conditioned to think that if we really love something, it should be easy. That passion and purpose should cancel out inconvenience.

But the reality is, most things worth doing are full of contradiction.

Joy and frustration.

Passion and exhaustion.

Beauty and 'behind-the-scenes' chaos.

That tension doesn’t mean you’re doing it wrong. It means you’re in the thick of it.

The Faff is Part of the Flow

There’s a phase in any process that feels like all faff and no reward.

The boots don’t fit. You’re sweating through three layers of thermals. You’ve lost your gloves. You’re questioning every decision that led you to this mountain.

It’s easy to feel like, “Is this even worth it?”

But here’s the thing: the faff is not a detour from progress. It’s the on-ramp to it.

Before flow, there's always friction. Before confidence, fear. Before clarity, confusion.

The key is not to eliminate the faff, but to expect it. Build for it. Laugh at it, even. That’s part of the deal.

When the Snow Melts

The melting snow is a haunting metaphor in itself.

It’s a reminder that not everything we love is guaranteed. That beauty can be fragile. That we’re not just participants—we’re responsible, too.

The same goes for the systems we move through in life. Growth isn’t neutral. There’s always a footprint. Which means we have a choice: not just how we grow, but at what cost, and to whom.

That doesn’t mean we stop "skiing". But it does mean we should "ski" with more awareness.

So What?

This trip left me thinking about how often we see people—or even ourselves—in motion, and forget what went into getting there.

Here’s what I’m holding onto:

  • What looks effortless rarely is. Don’t compare your behind-the-scenes to someone else’s highlights reel.
  • If it feels like a faff, you’re probably closer to progress than you think.
  • Expect the struggle. Build for it. It’s part of the deal.
  • Love and frustration can live together—and that’s okay.

And remember, there’s beauty in that struggle. Not despite it, but because of it.

Until next time,

Jon "actually a snowboarder" Kaye

P.S. My latest single "I Lose My Breath" is out now. Be great if you could give it a listen, save it, add it to your favourite playlist or even share it with your Mum xx

Original newsletter disclosures

DISCLAIMERS & DISCLOSURES This content is for education and entertainment purposes only. Jon does not provide tax or investment advice. The information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. Past performance is not indicative of future results. All investing involves risk, including the possible loss of principal.