Jon KayeJuly workshop →

Fax Club

One question, every week for a year

For a year, I was part of a secret club. Every Friday, a question arrived by fax. I answered it. So did 100 other strangers. We were all anonymous. There was no point to it. Or was there?

What if one question could change how you think?

Question

If you could never sell your business, how would you build it differently.

Answer

I am my business. My skills.

My knowledge. My experience.

That’s it.

People pay me to get access those things.

But I can never sell. So this question applies directly to me.

The way I’ve approached it is to redefine what it means to grow (or to build).

Growth to me means more free time. More freedom.

More flexibility. Less stress.

The ability to say no.

The ability to choose.

By doing this, my business continues to grow every year.

And so do I.

Each week, one question and one answer will appear here. Come back to see if it's the question you need to hear.