Tomorrow's World with Lucie Macleod
PortraitLucie MacleodTomorrow's World with Lucie Macleod
Lucie Macleod is the founder and director of Hair Syrup, a pre-wash hair oil treatment brand born from her own hair struggles. What started as a university side project in a student kitchen, with just 300 pounds and a smartphone, became a multi-million pound business after Lucie used TikTok to tell the story and build demand.
Tomorrow's WorldDo Radio
What we talked about.
Lucie Macleod's story is about turning a personal problem into a serious business before she had any reason to think she was ready. The conversation gets into Hair Syrup, TikTok, Dragon's Den, university, Welsh entrepreneurship and what happens when the internet reveals demand faster than a young founder can process it.
This episode explores:
- How did a student kitchen experiment become a multi-million pound haircare brand?
- What did TikTok reveal about a product gap that the traditional beauty industry had missed?
- How do you keep studying while a business is suddenly taking over your life?
- What is Dragon's Den actually useful for if you are not there to take investment?
- Can the internet make geography less important for young founders outside London?
- What does it take to keep going when demand arrives before experience?