Tomorrow's World with Chris Branch
PortraitChris BranchTomorrow's World with Chris Branch
Chris Branch is the founder of Seedily and works at the forefront of generative AI, blending technology and creativity for agencies and brands. His work has helped organisations integrate AI into creative and marketing workflows, while his training and writing help agency founders and teams understand how to use AI with more confidence, efficiency and imagination.
Tomorrow's WorldDo Radio
What we talked about.
The second half of the Chris Branch conversation pushes further into where AI might go next. Chris talks about creative tools as mirrors, agentic AI, alignment, moral programming, protein folding, electronic music and the strange mix of fear and possibility that comes with working this close to the edge of the technology.
This episode explores:
- What should we be excited about, and genuinely worried about, in the next few years of AI?
- Why does agentic AI feel different from the chatbots most people have already tried?
- Can machines be given morals when countries, companies and people disagree about what those morals are?
- How might AI accelerate science in areas like protein folding and medicine?
- Why do pioneering musicians and artists often make the best case for experimenting with new tools?
- Is AI more like a colleague, a mirror or a dangerous shortcut for creative people?