Tomorrow's World with Alex Smith
PortraitAlex SmithTomorrow's World with Alex Smith
Alex Smith is a strategy consultant and business influencer who built his expertise unconventionally, without formal training, an MBA or corporate experience. Seeing that many businesses lack genuine strategy, he founded Basic Arts to help founders understand strategic principles and create authentic new value rather than compete extractively.
Tomorrow's WorldDo Radio
What we talked about.
Alex Smith talks about strategy, taste, influence and how to think clearly when everyone wants simple answers. The conversation moves through early digital culture, business advice, the danger of shallow expertise and why real strategy has more to do with creativity than most companies admit.
This episode explores:
- Why do so many businesses think they have a strategy when they only have activity?
- How do you build expertise without an MBA, a corporate career or permission from the usual gatekeepers?
- What is the difference between having an opinion online and actually understanding a subject?
- Why are strategy and creativity more closely linked than most founders realise?
- How do you avoid copying everyone else while still learning from the market?
- What should young people do when the internet rewards confidence more visibly than competence?